Any online entrepreneur who has been having a difficult time determining how to make money should take a close look at Web 2.0. I fully understand that just seeing the term “Web 2.0” may create anxiety due to the fact that it signifies something new, something cutting edge. Without the proper understanding, article marketing, social bookmarking, video marketing, podcasting, or whatever it may be might confuse and frustrate individuals to the point that they are unwilling to recognize that these tools can do for them. As a result, I am going to attempt to explain just a few of the benefits of Web 2.0 without overwhelming you.
The following will discuss three of the most valuable aspects of Web 2.0 to those who utilize as an online marketing tool. As an online marketer, you want to get your message to a large yet targeted audience as quickly as possible. The following will provide you with that stage.
1. Providing Tags for Compositions
A “tag” is simply a keyword which is attached to a composition. Therefore, if you create a video on a particular topic, you would tag the video with keywords relevant to the topic of discussion so that others can find it by searching for those keywords. As you may have guessed, other compositions can be tagged as well, such as blog posts and articles.
2. Acting in Unison
I am sure that you have read an article before which has received a large number of “Diggs” or which has been “Buzzed Up”. A large part of the reason why you came across such an article is because others have propped it up and made it relevant. Once enough people click on the link, and recommend that others also read the article, it gains credibility with the search engines, and is often a feature story. Just imagine if this happened to one of your articles. Were this to happen, the exposure which your internet business would receive would go through the roof. The good news is that even if your article does gain such attention, you can still benefit from one which does. Simply provide a compelling comment on the article, and add your link.
3. The Syndication of Your Compositions
Perhaps you have heard of article directories. These article directories are composed of a myriad of categories, often populated by thousands of articles. Such directories enable a website owner to select articles which are relevant to their website, and publish them. This is what is known as syndication. Syndication is a great think for the online marketer. The more articles which you have on other webmaster’s websites with a link pointing back to your website, the more exposure for your online business. Conversely, if you already have a readership, and need frequently updated content on your website or blog, syndication is your answer.
Web 2.0 is gaining more popularity with more and more individuals realizing its importance to their discovering how to make money on the internet. The key is to utilize Web 2.0 to position yourself as an expert in your niche market. Doing so will lead to those who occupy your market coming to respect and value your opinion. Thus, when you recommend a product or service to these individuals, they will be more likely to act upon your recommendation. Just remember that this business requires that you be consistent, and recognize that it takes a great deal of patience.
